JF HILLEBRAND CORPORATE IDENTITY DEVELOPMENT (2003 - 2015)
Wanted was tasked with developing brand logos for the Hillebrand Group, Trans Ocean and Porter & Laker, based on the existing JF Hillebrand logo while maintaining the original style of the first logo
Initial JF Hillebrand Elements (2003)
The initial introduction of the curve design, served as a housing element for the company logo. The image usage helped to convey to core message of each product or
country flyer.
The Second Phase (2005)
The corner curve element was replaced with the white curve at the bottom. This was also the start of the image composition that then became a very distinguished look for JF Hillebrand in the drinks logistics industry.
The 100% Campaign (2007)
Further development of the image composition, but using more vibrant colours and attractive imagery
JF Hillebrand specializes in Beverage Logistics – which means they are 100% involved in the beverage industry.
The 100% message was developed to communicate this concept. The campaigns success was largely due to the flexibility of the 100% connotations which applies across language barriers and cultures.
The 100% Campaign Update (2011)
Due to the success of the 100% campaign, the 100% message remained, the images updated, and the text block was reduced in size and moved to the top left.
The logo and text housing element was also updated with a blue curve. This not only enhanced the ocean reference, but also became a very recognisable element in the JF Hillebrand visual language.
The Vinliner Launch (2012)
Vinliner is an insulation product developed by JF Hillebrand.
The campaign, ”Designed to protect naturally” illustrates things that offer protection in nature – naturally.
The skin of an orange, the shell of a tortoise, the shell of an oyster and a bird nest, were all made to visually add to the VinLiner protection message.
Trans Ocean Development (2010)
Trans Ocean, the bulk logistics arm of the Hillebrand Group was developed to have its own unique look yet still fit in with the rest of their brands.
The tagline “If you’re in bulk, we’re in business”, was developed and used throughout their marketing material.
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